In the last years of the nineteenth century an American tobacco company, Allen and Ginter, began inserting plain cards called 'stifeners' into packets of cigarettes to protect their products from being crushed. What seemed at the time like an inconsequential product development was swiftly exploited for commercial purposes: to advertise other products and then illustrate the cards with popular personalities. These collectables swiftly became a phenomenon and crossed to the other side of the Atlantic. These cards were decorated by many different subjects: politicians, actors, writers, poets and sporrting personalities, most significantly footballers. A craze that lasted for more than half a century was born.
In an era before the widespread use of photography in print media and when the game was seldom captured by motion film, cigarette cards were often the most enduring portrayal of football's stars in the early twentieth century. Small boys would collect these cards from family and friends. Teams would be formed and, in a forerunner of today's fantasy football games, the cards would be swapped and traded to see who could assemble the best team. Today they provide a compelling insight into a bygone era.
Now, in The Redmen of Liverpool FC, Rowlands has shared his passion. Featuring every single Liverpool player featured in this medium, along with biographical details and contextual notes, Rowlands tells the story of the cigarette card craze. Presented in full colour, Redmen is a richly illustrated and deeply evocative window into one of football's bygone eras and an essential reference for every Liverpool fan.
How Long Will My Online Store Order Take?
We aim to ship all normal orders between 3 and 5 working days.
UK orders normally arrive in 5/6 working days.
UK express orders when ordered before mid-day arrive the next working day.
UK CollectPlus Orders between 3 and 5 working days.
International orders normally arrive in 7 working days.
You will receive an e-mail from our distribution centre once your order has been shipped with track and trace information.
Express UK delivery is normally made by DPD
Standard UK delivery is normally made by Hermes
International delivery is normally made by DHL Express - (Click Here for Customs Information)
Online Store Returns Policy
Categories excluded are : Confectionary & Food Product, Personalised Product and Sale Items
If you are not satisfied with your purchase, you may return it to us within 2 weeks of receipt in unworn / unused condition for a full refund or exchange. Please use the returns form on the reverse of the sales slip when returning items to us.
Returns address : LFC Direct, PO Box 211, Whiston, Prescot, L35 1WQ.
Please note that custom printed merchandise cannot be exchanged or refunded.
Liverpool FC does not accept any responsibility for players transferring from the club or changing their squad number. Liverpool FC will not accept any returns or refund requests outside of our normal returns policy if a player is transferred or changes their squad number.
Should you have any queries regarding a return then please contact us.
We want you to feel confident about shopping with us. If you have a problem, or are unhappy with your purchase, then we will put the matter right.
We recommend if you do return an item to us, do so by recorded delivery. LFC will not accept responsibility for lost returns.