Terms and Conditions


1.         THESE TERMS

1.1        What these terms cover. These are the terms and conditions on which we supply goods you.

1.2        Why you should read them. Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide products to you, how you and we may change or end the contract, what to do if there is a problem and other important information.


2.1        Who we are. We are The Liverpool Football Club and Athletic Grounds Limited, a company registered in England and Wales. Our company registration number is 35668 and our registered office is at Anfield Road, Liverpool L4 0TH. Our registered VAT number is 325195756.

2.2        How to contact us. You can contact us by telephoning our customer service team at 0151 907 9500 or by writing to us at http://www.liverpoolfc.com/contactus and Liverpool Football Club, Anfield Road, Liverpool L4 0TH.

2.3        How we may contact you. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.

2.4        "Writing" includes emails. When we use the words "writing" or "written" in these terms, this includes emails.


3.1        How we will accept your order. Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.

3.2        If we cannot accept your order. If we are unable to accept your order, we will inform you of this in writing and will not charge you for the product. This might be because the product is out of stock, because of unexpected limits on our resources which we could not reasonably plan for, because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline you have specified.

3.3       Your order number. We will assign an order number once you proceed to checkout, before your payment is taken.  When we accept the order, this number will stay the same.  It will help us if you can tell us the order number whenever you contact us about your order.

3.4        International customers. Our website is solely for the promotion of our products to the countries listed on our website. Unfortunately, we do not accept orders from addresses outside of those countries listed

4.         OUR PRODUCTS

4.1        Products may vary slightly from their pictures. The images of the products on our website are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that a device's display of the colours accurately reflects the colour of the products. Your product may vary slightly from those images.

4.2        Product packaging may vary. The packaging of the product may vary from that shown on images on our website.

4.3        Squad Numbers. Squad numbers are correct at the time of publication and we will make every effort to keep squad numbers updated. We do not accept responsibility if you have ordered a product and the player’s squad number changes or if that player is transferred. The kit builder visualisation is a guide and is for illustrative purposes only. Your kit may vary from the image shown in the kit builder.


If you wish to make a change to the product you have ordered please contact us. We will let you know if the change is possible. If it is possible we will let you know about any changes to the price of the product, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change.


6.1        Minor changes to the products. We may change the product to reflect changes in relevant laws and regulatory requirements. 


7.1        Delivery costs. The costs of delivery will be as displayed to you on our website.

7.2        When we will provide the products.  We will despatch your goods to in accordance with the delivery times set out here: http://store.liverpoolfc.com/delivery. We will contact you with an estimated delivery date if the delivery date will vary from the estimated times listed on our website.

7.3        We are not responsible for delays outside our control. If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any products you have paid for but not received.

7.4        Click and Collect. If you have asked to collect the products from our stores, you can collect them from us at any time during the opening hours of the particular store. More details on our Click and Collect service can be found here: http://store.liverpoolfc.com/click-and-collect.

7.5        If you are not at home when the product is delivered. If no one is available at your address to take delivery and the products cannot be posted through your letterbox, we will leave you a note informing you of how to rearrange delivery or collect the products from a local depot.

7.6        If you do not re-arrange delivery. If you do not collect the products from us as arranged or if, after a failed delivery to you, you do not re-arrange delivery or collect them from a delivery depot we will contact you for further instructions and may charge you for storage costs and any further delivery costs. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery or collection we may end the contract.

7.7        When you become responsible for the product. The product will be your responsibility from the time we deliver the product to the address you gave us.

7.8        When you own goods. You own the goods once we have received payment in full.

7.9        Reasons we may suspend the supply of products to you. We may have to suspend the supply of a product to:

(a)        update the product to reflect changes in relevant laws and regulatory requirements;

(b)        make changes to the product as requested by you or notified by us to you (see clause 6).

7.10      Your rights if we suspend the supply of products. We will contact you in advance to tell you we will be suspending supply of the product, unless the problem is urgent or an emergency. If we have to suspend the product we will adjust the price so that you do not pay for products while they are suspended. You may contact us to end the contract for a product if we suspend it and we will refund any sums you have paid in advance for the product in respect of the period after you end the contract.


8.1        You can always end your contract with us.  Your rights when you end the contract will depend on what you have bought, whether there is anything wrong with it, how we are performing and when you decide to end the contract:

(a)        If what you have bought is faulty or misdescribed you may have a legal right to end the contract (or to get the product repaired or replaced or a service re-performed or to get some or all of your money back), see clause 11;

(b)        If you want to end the contract because of something we have done or have told you we are going to do, see clause 8.2;

(c)        If you have just changed your mind about the product, see clause 8.3. You may be able to get a refund if you are within the cooling-off period, but this may be subject to deductions and you will have to pay the costs of return of any goods;

(d)        In all other cases (if we are not at fault and there is no right to change your mind), see clause 8.6.

8.2        Ending the contract because of something we have done or are going to do. If you are ending a contract for a reason set out at (a) to (d) below the contract will end immediately and we will refund you in full for any products which have not been provided. The reasons are:

(a)        we have told you about an upcoming change to the product or these terms which you do not agree to;

(b)        we have told you about an error in the price or description of the product you have ordered and you do not wish to proceed;

(c)        there is a risk that supply of the products may be significantly delayed because of events outside our control;

(d)        you have a legal right to end the contract because of something we have done wrong (including because we have delivered late).

8.3        Exercising your right to change your mind (Consumer Contracts Regulations 2013). For most products bought online you have a legal right to change your mind within 14 days of delivery and receive a refund.  These rights exist under the Consumer Contracts Regulations 2013. These rights do not apply to the products detailed in clause 8.4. 

8.4        When you don't have the right to change your mind.  You do not have a right to change your mind in respect of:

(a)        products sealed for health protection or hygiene purposes, once these have been unsealed after you receive them; and

(b)        customised or personalised player shirts or items, at any time after you have paid for the order. Squad numbers and third party brands included and made available on the Liverpool shirts are correct at time of publishing: LFC holds no responsibility for subsequent changes to squad numbers, if a player is transferred, or if LFC adds or removes any third party brands to its Liverpool shirts. This is a guide to show the style of printing. The visualisation on the kit builder is a guide and is not a 100% accurate representation of how the name, number and any third party brand will fit on the shirt. Please note due to high demand there may be a delay of upto a week with certain shirt personalisation names.

8.5        How long do I have to change my mind? You have 14 days after the day you (or someone you nominate) receives the goods to change your mind.

8.6        Ending the contract where we are not at fault and there is no right to change your mind. Even if we are not at fault and you do not have a right to change your mind (see clause 8.1), you can still end the contract before it is completed, but you may have to pay us compensation. A contract for goods is completed when the product is delivered and paid for. If you want to end the contract in these circumstances, just contact us to let us know. The contract will end immediately and we will refund any sums paid by you for products not provided but we may deduct from that refund reasonable compensation for the net costs we will incur as a result of your ending the contract. This does not apply to the products where you do not have the right to change your mind as detailed in clause 8.4.


9.1        Tell us you want to end the contract. To end the contract with us, please let us know by doing one of the following: 

(a)        Phone. Call customer services on 0151 907 9500.

(b)        Online. Complete the http://www.liverpoolfc.com/contactus on our website.

(c)        By post. Print off the form at the Schedule below and post it to us at the address on the form.  Or simply write to us at that address, including the information required in the form.

When contact us please provide your name, home address, details of the order and, where available, your phone number and email address.

9.2        Returning products after ending the contract. If you end the contract for any reason after products have been dispatched to you or you have received them, you must return them to us. You must return the goods in person to where you bought them or post them back to us at LFC Direct, PO Box 211, Whiston, Prescot L35 1WQ.  If you are exercising your right to change your mind you must send off the goods within 14 days of telling us you wish to end the contract.

9.3        When we will pay the costs of return. We will pay the costs of return:

(a)        if the products are faulty or misdescribed;

(b)        if you are ending the contract because we have told you of an upcoming change to the product or these terms, an error in pricing or description, a delay in delivery due to events outside our control or because you have a legal right to do so as a result of something we have done wrong.

In all other circumstances (including where you are exercising your right to change your mind) you must pay the costs of return.  

9.4        How we will refund you.  We will refund you the price you paid for the products including delivery costs, by the method you used for payment. However, we may make deductions from the price, as described below.

9.5        Deductions from refunds. If you are exercising your right to change your mind:

(a)        We may reduce your refund of the price (excluding delivery costs) to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop. If we refund you the price paid before we are able to inspect the goods and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.

(b)        The maximum refund for delivery costs will be the costs of delivery by the least expensive delivery method we offer. For example, if we offer delivery of a product within 3-5 days at one cost but you choose to have the product delivered within 24 hours at a higher cost, then we will only refund what you would have paid for the cheaper delivery option.

9.6        When your refund will be made. We will make any refunds due to you as soon as possible.  If you are exercising your right to change your mind then if we have not offered to collect them, your refund will be made within 14 days from the day on which we receive the product back from you or, if earlier, the day on which you provide us with evidence that you have sent the product back to us.


10.1      We may end the contract if you break it. We may end the contract for a product at any time by writing to you if you do not, within a reasonable time, allow us to deliver the products to you or collect them from us.

10.2      We may withdraw the product. We may write to you to let you know that we are going to stop providing the product. We will give you as much prior notice as we can in advance of our stopping the supply of the product and will refund any sums you have paid in advance for products which will not be provided.


11.1      How to tell us about problems. If you have any questions or complaints about the product, please contact us. You can telephone our customer service team at 0151 907 9500 or write to us at http://www.liverpoolfc.com/contactus and Liverpool Football Club, Anfield Road, Liverpool L4 0TH. Alternatively, please speak to one of our staff in-store.

11.2      Your legal rights. We are under a legal duty to supply products that are in conformity with this contract. Nothing in these terms will affect your legal rights.

11.3      Your obligation to return rejected faulty products. If you wish to exercise your legal rights to reject faulty products you must either return them in person to where you bought them or post them back to us. We will pay the costs of postage.


12.1      Where to find the price for the product. The price of the product (which includes VAT) will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price of the product advised to you is correct. However please see clause 12.4 for what happens if we discover an error in the price of the product you order.

12.2      International Currencies and Exchange Rates. International currencies are

12.3      We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.

12.4      What happens if we got the price wrong. It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the product's correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product's correct price at your order date is higher than the price stated, we will contact you for your instructions before we accept your order. If we accept and process your order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and require the return of any goods provided to you.

12.5      When you must pay and how you must pay. We accept payment with Visa, Mastercard, Maestro, Delta, and Paypal: http://store.liverpoolfc.com/payment. We will charge your credit or debit card as soon as the order has been submitted.  You must pay for the products before we dispatch them. 

12.6      What to do if you think an invoice is wrong. If you think an invoice is wrong please contact us promptly to let us know and we will not charge you interest until we have resolved the issue.


13.1      We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

13.2      We are not liable for business losses. We only supply the products for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

13.3      Our exclusion of liability. We do not limit or exclude our liability for death or personal injury resulting from our negligence, fraudulent misrepresentation or any other losses which may not be lawfully excluded or limited by law.


14.1      How we will use your personal information. We will use the personal information you provide to us:

(a)        to supply the products to you;

(b)        to process your payment for the products; and

(c)        if you agreed to this during the order process, to inform you about similar products that we provide, but you may stop receiving these at any time by contacting us.

We will use your personal information in accordance with our Privacy Policy: http://store.liverpoolfc.com/privacy-policy/.

14.2      We will only give your personal information to third parties where the law either requires or allows us to do so.


15.1      We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation.

15.2      You need our consent to transfer your rights to someone else. You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.

15.3      Nobody else has any rights under this contract This contract is between you and us. No other person shall have any rights to enforce any of its terms.

15.4      If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

15.5      Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.

15.6      Which laws apply to this contract and where you may bring legal proceedings. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts.

15.7      Intellectual property. All content which features on the Website which is provided by us or on our behalf including but not limited to the text, photographs, images, graphics, illustrations, sounds, videos, designs, written and other material (together, "Content") is protected by copyright, trade mark rights and/or other intellectual property rights owned by or licensed to us ("LFC Content").

You must not, nor try to, make mass, automated or systematic extractions of the LFC Content, or use it to create or include it within another paper or electronic database, or try to re-sell or re-distribute it. We reserve the right to prohibit or restrict the way in which other sites link to or frame or re-present any of the LFC Content.

15.8      Compliance with laws. The Website may be used only for lawful purposes and in a lawful manner. You agree to comply with all applicable laws, statutes and regulations regarding the Website and any transactions conducted on or through the Website.

15.9      Your liability. You agree to refund or otherwise take responsibility for any and all liabilities, costs and expenses, including reasonable legal fees, which we or any of our group companies or personnel may incur as a result of to any breach of these terms and conditions by you.

15.10    Changes to these terms. We may revise these terms and conditions at any time by amending this page. Please check this page from time to time to take notice of any changes we made, as they are binding on you.

16. Red Friday 2017 Promotional Terms & Conditions

16.1 Red Friday offers start at 23rd November 2017 at 00:01 GMT and run until Monday 27th November 2017 at 23:59 GMT and are subject to availability.

16.2 Users spending £60 (or local equivalents 105 AUD/108 CAD/570 DKK/75 EUR/690 NOK/720 SEK/111 SGD/78 USD) on qualifying products will receive a discount of 15%, applied automatically at checkout.

16.3 Users spending £80 (or local equivalents 140 AUD/144 CAD/760 DKK/100 EUR/920 NOK/960 SEK/148 SGD/104 USD) or more on qualifying products receive a discount of 20% and free standard UK delivery, applied automatically at checkout.

16.4 Selected items are discounted up to 35% for the period of the promotion.

16.5 Discounts are shown in the checkout and should be verified before purchase. Discounts can not be applied retrospectively.

16.6 Membership discount can not be used in conjunction with the tiered discounts but may be used on the discounted items referred to in 16.4.

16.7 Membership products, gift card and voucher purchases are excluded from the offer.

16.8 Items with a delivery surcharge are excluded from the free delivery promotion. These charges will be displayed at checkout.

17. Full December 2017 Gift Card Terms & Conditions

17.1.1. All successful orders placed with a subtotal greater than or equal to £50 GBP (85.5 AUD/90 CAD/475 DKK/62.5 EUR/575 NOK/600 SEK/92.5 SGD/65 USD) are eligible to receive one FREE £10 GBP voucher (excluding postage costs for online orders).

17.1.2. The free gift card will automatically appear in your Official Liverpool FC Online Store basket if your order is eligible at time of purchase and can not be issued retrospectively. Please contact us if your free gift card does not appear in your basket. Vouchers will be issued automatically upon despatch.

17.1.3. Allowing for import duty considerations the value of the gift card will be stated as £0 GBP on customer invoices.

17.1.4. If you are returning an applicable order for a full refund or a partial refund which takes the subtotal below £50 GBP (85.5 AUD/90 CAD/475 DKK/62.5 EUR/575 NOK/600 SEK/92.5 SGD/65 USD), the free £10GBP Gift card must be returned or the difference of £10 GBP will be deducted from your refund.

17.1.5. This Gift Card cannot be exchanged for cash, no change will be given for part use.

17.1.6. The Discount Code must be redeemed by the expiry date (31st January 2018 at 23:59 GMT) which is printed on the reverse of the Gift Card.

17.1.7. Gift Cards will be issued with purchases completed before 31st December 2017 at 23:59 GMT. 

17.2.1. The Discount Code present on your Gift Card can be exchanged for goods in our UK & Ireland stores and on store.liverpoolfc.com. (The voucher cannot be redeemed on the Official LFC China, Hong Kong, Indonesia, Japan, Vietnam, South Korea, Thailand & marketplace stores.)

17.2.2. All Gift Cards are valid from 1st January 2018 to 31st January 2018 and must be redeemed within this time.

17.2.3. Only one Gift Card can be used per transaction and cannot be used in conjunction with any other offer.

17.2.4. When redeeming the discount online you will be required to use the code underneath the scratch panel within the “Enter Promotional Code:” box within the checkout process. The scratch panel can be found on the back of the gift voucher. Once the scratch panel has been removed the gift voucher cannot be redeemed in-store. LFC is under no liability should vouchers be lost, stolen or destroyed.

17.2.5. The discount excludes delivery costs, purchases of membership, tour & museums, LFC gift cards and 3rd party products featured on store.liverpoolfc.com.

17.2.6. The value of the Discount on this Gift Card is £10.00 GBP or LFC equivalent store conversion rates.



18.1.1. Users must be logged in to participate in an auction.

18.1.2. Users will then have the ability to bid on LFC Auctions.

18.1.3. Bids can be placed with a minimum & maximum increments of the current bid


Minimum bid Increment

Maximum bid increment
















18.1.4. Users will be automatically opted in for Auction Email notifications in the first Auction participated in with the option to opt out within the My Account.


18.2.1. You can't use store.liverpoolfc.com if your account contains false contact information.

18.2.2. You must pay for any item you commit to buying.

18.2.3. When bidding please keep in mind that each bid you make is a binding contract to buy the item if you win. Not paying for an item after you agree to buy it has negative consequences, explained in our non-payment policy below.

18.2.4. You can only bid if you really intend to buy the item.

18.2.5. Don't place a bid unless you mean to buy the item.

18.2. 6. Be careful about bidding on several items if you only want one.

18.2.7. If you're the winning bidder of more than one auction-style listing, you need to purchase all the items you've won, even if they're the same or similar.

18.2.8. You cannot retract a winning bid under any circumstances.

18.2.9. Make sure that you read the listing description before you bid.

18.2.10. Only bid on an item if you are happy with the description in the listing. If you bid on an item without asking questions in advance, we consider that harmful bidding as detailed below.


18.3.1. When a bidder wins an item, the bidder is obligated to complete the purchase by making full payment.

18.3.2. If a bidder doesn't pay within 3 days, store.liverpoolfc.com can open a non-payment case with the bidder. If the bidder still doesn't pay or reach some other agreement, store.liverpoolfc.com may  suspend of your account.

18.3.3. In the event that the winner does not purchase the item, store.liverpoolfc.com is entitled to present the offer for acceptance to the bidder with the next best bid, setting a deadline for such. In this respect, the bidder agrees to temporary storage of his/her data for this purpose and to contact being made to this end. store.liverpoolfc.com, in its absolute discretion may decide to re-advertise the product or service for auction or to no longer offer it at all.


18.4.1. store.liverpoolfc.com holds the right to block bidders and buyers any time before a listing ends, and cancel any bids if for example store.liverpoolfc.com is unable to verify the identity of the bidder after trying all reasonable means of contact.

18.4.2. Bidders, are not allowed to bid on an item in order to harm a listing.

18.4.3. Make sure you follow these guidelines. If you don't, your account may be subject to a range of actions, including suspension of your account.