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The Pyramids Shopping Center in Birkenhead became the sixth location for an Official Liverpool FC Store in the United Kingdom when it opened in November.

Standing at 1,400 square feet, the outlet is the first to showcase LFC's new retail concept and acts as the model ahead of a roll-out for new-look LFC stores across the world.

Selling everything LFC-related, the Birkenhead store joins Anfield, Liverpool ONE, Williamson Square, Chester and Belfast as the club's sixth outlet in the UK.