The new flagship LFC retail store at Anfield opened its doors on Monday 14th August 2017.
This new, state of the art store comprises of 19,500 square feet of selling space over two floors and is the largest LFC retail store in the world.
The store introduced new LFC retail concepts such as a New Balance shop in shop area, a VIP area, a fan activation zone featuring a 225 square foot video wall and a seating area using seats from the original Main Stand, a 47 Brand shop within shop area, a locker wall pre-printed shirt area, a matchday programme and scarf kiosk and a coffee shop.
Other key features include the bespoke football boot lighting chandelier as you enter the store, the fan staircase where the names of 125 fans from the local and worldwide fan base are shown to celebrate the Club’s 125 year anniversary and other key graphic areas such as the large Kop crowd image and the LFC famous quotes wall showing some of the most iconic phrases spoken by LFC players and managers from throughout the ages.
On a match day the store operates 30 static till points, 16 mobile till points and 20 shirt printing stations to help ensure fans can experience a quick checkout experience once they have selected any items they wish to purchase.
The store has extended trading hours on matchdays and we advise fans to please contact the store for further details.