Know someone who is Pure Liverpool FC? To celebrate the launch of the 17/18 Away Kit, we’re giving two #PureLFC fans the chance to win the ultimate away trip!

To nominate a worthy winner, head to the Official Liverpool FC Facebook, Twitter, Instagram, Weibo or WeChat account and leave a message, photo or video in the comments section, or by using #PureLFCAway, telling us why someone you know is Pure Liverpool FC.

Two winners will be selected after the closing date of 23:59 BST on 30 June 2017, to win:

2 hospitality tickets to Liverpool FC v Hertha BSC on 29th July 2017
Return flights to Berlin
3 nights’ accommodation
Hotel transfers
€500 in spending money


By participating in the Pure LFC 17/18 Away Kit Competition (the “Competition”), you fully agree and accept these Competition Terms and Conditions (“Competition T&Cs”) together with any specific instructions and terms for such Competition which may be mentioned on the relevant section of the website (the “Competition information”).

1. Eligibility

a) The Competition is open to entrants worldwide.

b) Entrants must obtain parental/guardian permission if under 18. Proof of identity and age may be required. If the entrant is not yet 18 years of age, the Entrant's parents or legal guardian should review these Terms and Conditions to give the Entrant their consent to enter the prize draw. This must be provided on request.

c) Employees of the Club or their family members or anyone else connected in any way with the Competition or helping to set up the Competition shall not be permitted to enter the Competition.

d) To enter the Competition, entrants must have access the internet and be registered with a Club account. All entries must be made directly by the person entering the Competition.

e) By entering the Competition you confirm that all information submitted by you is true, current, and complete.

f) If entry to the Competition requires the submission of a creative material (such as a photograph) (“Entry Material”), entrants confirm that they have the right to submit that Entry Material in the Competition.

2. Competition Information and How to Enter and Selection Process

a) Entry is free but entrants should be aware that they may be subject to data charges depending on their own individual arrangements for internet access.

b) In order to enter the Competition, Entrants are required to:

add their entry, which can be a photo, video or lines of text explaining why someone they know is ‘Pure Liverpool FC i.e. huge fans of the Club, in the comments section underneath the competition post on the Club’s official Facebook, WeChat and Weibo accounts; or
post their entry on their account using #PureLFCAway, which can be a photo, video or lines of text explaining why someone they know is a ‘pure’ supporter of the Club, and tag the Club’s official Twitter and Instagram,

each one the “Entry Material”.

c) The Competition will be open from 18.00 BST on 2 June 2017. Closing date for entry will be at 23.59 BST on 30 June 2017. After this date no further entries to the Competition will be permitted.

d) No responsibility is accepted for entries not received for whatever reason, including for entries lost, delayed or corrupted, or due to computer error in transit.

e) Each person is entitled to one entry per Competition.

f) Two winners will be chosen by an independent panel from all entries received by the closing date.

g) The winner will be notified by email and/or telephone within three days of the closing date. Reasonable efforts will be made to contact the winner(s). If the winner cannot be contacted within three days hours of the closing date or if the winner fails to communicate their acceptance of the prize to the Club within three days hours of being contacted by the Club, or is unable to comply with these Competition T&Cs, the Club reserves the right to offer the prize to the next eligible entrant drawn at random.

3. Prize

a) This prize is: each winner will win two tickets to attend Liverpool FC v Hertha BSC on 29th July 2017, return flights for two people to Berlin, three nights’ accommodation, hotel transfers and €500 spending money.

b) The prize is subject to these Competition T&Cs, and any further regulations relating to the use of the prize, which may include ticket terms and conditions of issue and applicable venue regulations. By accepting the prize, the winner agrees to comply with any and all applicable terms and conditions and regulations.

c) No cash alternative to the prize will be offered. The prize is non-­‐refundable and non-­‐transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

d) In the event of a prize being unavailable, the Club reserves the right to offer an alternative prize of equal or greater value.

e) The winner is responsible for expenses and arrangements not specifically included in the prize. This may include travel, accommodation and any necessary travel documents, passports and visas.

f) Where prize includes match tickets, the winner will be required to provide their postal address in order to receive their tickets.

g) The Club reserves the right in its sole discretion to withhold delivery of the prize until proof of eligibility and/or identity requested by the Club has been confirmed. If such proof is not produced on request, the Club may disqualify the entrant from the Competition.

h) The winner is responsible for ensuring they are able to accept the prize as set out and in accordance with these Competition T&Cs, in the event they are unable to do so then the Club reserves the right to redraw the prize.

4. Publicity and Use of Entry Materials

a) The winner agrees to participate in reasonable publicity relating to this Competition, including but not limited to having their name, photograph and disclosure of county of residence published with their entry and used for future promotional, marketing and publicity purposes in any media worldwide without notice or without any fee being paid and will co-­‐operate with any other reasonable requests by the Club relating to any post-­‐winning publicity.

b) Entrants allow the Club to use their Entry Material for any and all purposes whatsoever at any time in the future, and without payment, regardless of whether that entrant is drawn as the winner of the Competition.

c) Entrants waive their right to assert moral rights over all Entry Material and accordingly the Club may use Entry Materials in the future without crediting the author.

5. Personal Data

a) By participating in the Competition, you acknowledge that your name, address, e-­‐mail address and date of birth will have been made available to the Club (the “Personal Data”).

b) All Personal Data will be held and used by the Club in accordance with the Club’s privacy policies (which can be found at­‐and-­‐conditions#privacy). We may also use the information you provide to verify your age and identity.

6. General

a) Any entrant must comply with any directions given to him or her by the Club including but not limited to any and all relevant laws, rules and regulations.

b) Any entrant who enters or attempts to enter the Competition in a manner, which in the Club's determination, is contrary to these Competition T&Cs or is unfair, fraudulent or unjust to other entrants or is otherwise not in the spirit of the Competition (including without limitation tampering with the operation of the Competition, hacking, cheating, deception, or any other unfair playing practices such as intending to annoy, abuse, threaten, or harass any other entrants or the Club and/or any of its agents or representatives), may be rejected from the Competition at the Club's sole discretion.

c) The Club may cancel or amend the Competition, the prize, Competition information, or these Competition T&Cs without prior notice and for any reason, including (without limitation) in the case of a manifest error. Any changes will be posted either within the Competition information or these Competition T&Cs.

d) The Club cannot guarantee that the services relating to the Competition will be free from errors or omissions nor that they will be available uninterrupted and in a fully operating condition. Without limiting clause 6(c), the Club reserves the right to modify, cancel, terminate or suspend the Competition in whole or in part, at its sole discretion, if it believes the Competition is not capable of being conducted as specified in these Competition T&Cs or in the event of system failure, maintenance or repair, network issue, a virus, computer bug or unauthorised human intervention or any other cause that is beyond the reasonable control of the Club that could corrupt or affect the administration, security, impartiality, or normal course of the Competition, including, but not limited to the unavailability of the vote, poll, competition or Competition entry platform before the closing date, or for strike, lock-­‐out, labour dispute, illness, act of God, natural disaster, adverse weather conditions, war, riot, civil commotion, accident, epidemic or pandemic, malicious damage, fire, flood and/or storm, compliance with law or governmental order, rule, regulation or direction, breakdown of plant, machinery or transportation. The Club is not responsible for any loss or damage caused to you as a result of any of these occurrences.

e) The Club will not be liable to you for any loss that is not foreseeable and excludes its liability to the maximum extent permitted by law. Nothing in these Competition T&Cs shall limit or exclude liability for death or personal injury as a result of the Club’s negligence, fraud or fraudulent misrepresentation or for any other liability which may not be excluded by law.

f) You agree to reimburse the Club in respect of any damages suffered by the Club or any losses by the Club resulting from any claim made by a third party in each case in respect of any matter arising from your entry to the Competition, your use of the services relating to the Competition in breach of the Competition T&Cs or from your violating of any applicable law or regulation.

g) The invalidity or unenforceability of any provision of these Competition T&Cs shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Competition T&Cs shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

h) The Competition and these Competition T&Cs will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

i) The Club’s Supporter Services team may be contacted on 0151 264 2500,, or

j) The promoter of this Competition is: The Liverpool Football Club and Athletic Grounds Limited, a company registered in England and Wales with company number 35668 and whose registered office is at Anfield Road, Liverpool L4 0TH, UK (“Club”).