98 Shirt

This is the official Liverpool FC Kids S/S Home Shirt which will be worn throughout the 2014/15 Season. The new Liverpool kit is inspired by the Shankly era and tunes into the heart of LFC’s identity ...more info

Code: WSTJ400

Availability: In stock

Personalise your shirt for only £14
PLEASE NOTE THIS IS THE 2017/18 SEASON SQUAD LIST. Customised Liverpool shirts or items (including without limitation Liverpool shirts or items customised with players, personalised names and third party brands) cannot be exchanged or refunded. Please see our full terms and conditions for more information. Premier league name blocks will be straight for the 2017-18 kits.

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More Info

This is the official Liverpool FC Kids S/S Home Shirt which will be worn throughout the 2014/15 Season.

The new Liverpool kit is inspired by the Shankly era and tunes into the heart of LFC’s identity with the renowned red colour scheme, whilst incorporating modern style and construction.


Key Features Include:

  • The Liverpool shirt features a Geometric LFC jacquard print; a unique detail which adds to the kit’s striking appearance.
  • Embroidered contrast yellow liverbird and contrast white branding.
  • The collar is designed for freedom of movement and comfort, accented with white trim detail which is complemented by the white diminishing cuff detail edging the sleeves.
  • In line with the 2013/14 version, two embroidered Eternal Flames alongside a 96 logo are located on the nape of the shirt’s neck to commemorate the events at Hillsborough in 1989.


- Body - 100% Polyester

Sizing & Fitting:

* Please check the sizing guide for full measurements.

The Inspiration

Under the management of Bill Shankly, Liverpool FC achieved the kind of dominance that very few clubs have ever experienced. Warrior’s new LFC campaign (#DEMAND) reflects the philosophy first installed by the LFC great, something which has been reinvigorated under the current manager, Brendan Rogers.

Brendan Rogers commented, “The 1960s was such a defining era for this club. Sir Roger Hunt, Ian St John, Ron Yeates…the list of Liverpool FC legends that played under Shankly goes on and on. For the players to wear a shirt that has taken inspiration from such a successful period for the club, can act as a reminder that they can bring those glory years back to Liverpool Football Club.”

Technical Features:

The kits feature moisture-wicking War-Tech fabric which is responsive technology that helps keep players focused on nothing but performing. Four-way stretch mesh panelling under the arms and across the back of the shirt facilitates optimum ventilation while allowing for added comfort and temperature control in core heat areas. 


Only customers who have bought this product can leave a review.

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Nice Review by Pat

Very nice

(Posted on 04/07/2014)


SMALL 6-7 YEARS 122CM 66-69CM 53-56CM
MEDIUM 8-9 YEARS 134CM 71-74CM 56-61CM
LARGE 10-11 YEARS 146CM 76-79CM 61-66CM
X-LARGE 12-13 YEARS 158CM 81-84CM 66-71CM







12-2  30-34 13-3 
LARGE 3-6  36-39 4-7


How Long Will My Online Store Order Take?

We aim to ship all normal orders between 3 and 5 working days.

UK orders normally arrive in 5/6 working days.

UK express orders when ordered before mid-day arrive the next working day.

UK CollectPlus Orders between 3 and 5 working days.

International orders normally arrive in 7 working days.

You will receive an e-mail from our distribution centre once your order has been shipped with track and trace information.

Express UK delivery is normally made by DPD

Standard UK delivery is normally made by Hermes

International delivery is normally made by DHL Express - (Click Here for Customs Information)


Online Store Returns Policy 

Categories excluded are : Confectionary & Food Product, Personalised Product and Sale Items

If you are not satisfied with your purchase, you may return it to us within 2 weeks of receipt in unworn / unused condition for a full refund or exchange. Please use the returns form on the reverse of the sales slip when returning items to us.

Returns address : LFC Direct, PO Box 211, Whiston, Prescot, L35 1WQ.

Please note that custom printed merchandise cannot be exchanged or refunded.

Liverpool FC does not accept any responsibility for players transferring from the club or changing their squad number. Liverpool FC will not accept any returns or refund requests outside of our normal returns policy if a player is transferred or changes their squad number.

Should you have any queries regarding a return then please contact us.

We want you to feel confident about shopping with us. If you have a problem, or are unhappy with your purchase, then we will put the matter right.

We recommend if you do return an item to us, do so by recorded delivery. LFC will not accept responsibility for lost returns.