Become an Official Merchandise Distribution Partner

Liverpool FC is a globally recognized sports brand distributing official merchandise through its own managed retail and global e-commerce stores. The club also works with appointed retail, wholesale and licencing partners across a variety of markets.

Anyone wishing to distribute official LFC merchandise must initially submit an application form

Liverpool FC reviews all applications with an aim to respond back to you including next steps within five working days.


Retail Partner Opportunities


  • Operate official Liverpool FC standalone stores and shop in shop locations.
  • Operate e-Shop in Shop.
  • Access to exclusive own brand ranges.
  • Liverpool FC product can be sourced from Liverpool FC or via the appointed distributor.

Key Partner Requirements

  • An established retail / ecommerce business.                    
  • Already managing other global brands.
  • English speaking account manager.


Wholesale Customer Opportunities 


  • Official wholesale account.
  • Access to stock on a monthly basis – none exclusive range.
  • Products purchased can be sold direct to the consumer via agreed distribution channels. Or sold on via the wholesaler’s distribution channels.

Key Requirements

  • Established wholesale business.
  • Links to relevant distribution channels.