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Privacy Policy


Liverpool Football Club is committed to respecting your personal information and will ensure that any data you provide to us either during registration or when purchasing goods or services will be stored securely, treated with confidentiality and processed in accordance with the UK Data Protection Act 1998, or any other relevant consumer legislation that is in place to protect you.

This policy explains how we collect, store and use your personal data when you visit this website and when you transact with us. It also describes the types of data we collect, how we use this data to ensure we provide relevant and timely services to you, and your rights to control our use of that data.

By visiting this website and in providing any data about yourself to us, you are confirming that you have read understood and agree to our policies and consent to us using that information as described. If you are at all uncertain about any aspect of our policies and practices, please contact us using contact details at http://help.liverpoolfc.tv/ and refrain from using this website.

We may update this policy from time to time so please check back here regularly.

WHAT INFORMATION WE COLLECT

If you register on the website to subscribe to our free or paid for services, interact with the site or shop for goods or services using our online purchasing facilities, we may collect information such as your name, age, gender, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information and a password.  Occasionally we may also collect information on health or disability if it is relevant to ensuring your health and safety for an event or service you have booked with us.

In order to improve the quality of our services and your experience when visiting our website we also monitor your visit and collect information about where you are on the internet (eg the URL you came from, IP address, domain types like .co.uk and .com), your browser type, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our website ("User Information"). We may collect this information even if you do not register with us.

We are aware that many children will visit liverpoolfc.com and we would always encourage children under the age of 13 to talk with parents or legal guardians before submitting any personal information to this site or on any associated forums. The club will always endeavour to seek parental consent for any children under the age of 13 entering personal data for competitions and promotions.

All personal information will be held and stored on secure servers used by The Liverpool Football Club and Athletic Grounds Limited, Anfield Road, Liverpool, L4 0TH.

HOW WE WILL USE YOUR INFORMATION

We will use the information you provide us or that we collect about you for the following purposes:

1. To provide goods or services
2. To provide aggregated statistical information for LFC or relevant third parties that will help improve our website and services to you. (These statistics will not directly identify you)
3. To serve content and advertisements that we believe will be of interest to you
4. To administer this website
5. If you have consented during registration or whilst making a purchase, to send you relevant offers or information on products or services by email, mail, telephone or SMS message.

By agreeing to supply or allowing us to collect the information described above, you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.

Any information collected from persons under the age of 18 will not knowingly be used for marketing purposes. Notifications of competition wins or prizes will only be sent to a parent or legal guardian for any person under the age of 18.

As part of offering these services we may at times be required to transfer some of your data to third parties for processing to enable fulfilment of product purchases or provision of services. This will be limited to that which they need to carry out their services and only in the way in which we instruct them as part of a contractual agreement. Your data will never be sold or shared with third parties for the purposes of marketing without seeking prior consent. This would be separate to the consent provided as part of registration to this site.

We use cookies on this site to enable us to personalise your visit and to enable use of our shopping facilities. We may occasionally use them to serve advertising and content that we believe is of interest based on your browsing history. Use of cookies is governed by EU legislation and for further information on what they are and how they are used; please visit our dedicated Cookie Information page at http://www.liverpoolfc.com/legal/cookies.

We may occasionally disclose your personal information as part of a legal process, for example, in response to a court order. We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, non-compliance with of our Terms, or as otherwise permitted or required by law and consistent with legal requirements.

HOW WE WILL KEEP YOUR INFORMATION SECURE

Keeping your information secure is very important to us. Your data will be held within the European Union and all reasonable measures to protect and safeguard your data in accordance with applicable data protection law will be taken. Please note that we cannot guarantee that any data transmission over the internet is completely secure.

To help us provide you with information relating to products and services that we think you will be interested in your data may occasionally be processed and held by third parties outside the European Economic Area (EU). If this is the case we will put in place appropriate safeguards to ensure your data is secure and protected in accordance with applicable data protection law.

Please be aware that all open interactive areas (such as The Kop, Messages Board, comments etc) are accessible to all users and their contents effectively available in the public domain. Think carefully about the contents of your submissions and if you choose to make a submission containing your personal information you do so at your own risk.

Protecting the online privacy of children is especially important. If we reasonably believe a user of interactive area to be under 13 years of age, we may need to remove any personal details gathered from such a user and, where possible, all submissions.

YOUR RIGHTS

You have the right to request that we don't send marketing material to you and this can be done by ensuring the correct consent boxes are ticked at the time of registration or making a purchase.

You can also change personal information and amend your consent using the 'My LFC' facilities when you are signed in to our website or shopping areas.

We also provide the opportunity to unsubscribe or amend your marketing preferences when we send you a marketing email. Please note that if you do unsubscribe or withdraw your consent we will be unable to keep you informed on issues that may be of interest to you such as ticketing availability.

At any time you can make a formal request to provide a copy of any information we hold about you. This should be done in writing (see How do I contact Liverpool Football Club for our contact information). We may charge a small fee up to the maximum allowable amount of £10. Please visit our help pages at http://help.liverpoolfc.tv/ for any further information or use Contact Us to submit questions to the help team about our policies.